Video & Marketing Blog from Sierra Vista
Practical marketing. Behind the scenes.
A look back at our first year on Enterprise Way, a growing team, new production capabilities, and the interview that reached more than 130,000 views.
By Edifying Pursuits Media · October 2026 archive edition. Written and added to this archive October 7, 2026.
We have been quieter in your inbox than we meant to be. Behind the scenes, this past year has brought a bigger team, new ways to create, and plenty of client work. Here is a look back at what has changed at EPM and what it means if you are planning a project with us.
One conversation, more than 130,000 views
Our founder, Marcus, sat down with Erik Zieba to talk about EPM’s journey from a video production company into an agency helping businesses with video, social media, SEO, marketing, and more. The conversation also covered the systems and processes behind the work.
That interview has passed 130,000 views. We are grateful that so many people have taken the time to hear the story. If you know us from a local event or a quick introduction, it is a good way to get to know the business a little better.
Watch Marcus’s conversation with Erik Zieba.
A year at our Enterprise Way office
It has been a year since we moved into our office at 4251 Enterprise Way, Suite 11, in Sierra Vista. Our team has grown, and we now have our own podcast studio here, too.
For a business owner considering a podcast, the first question is what you want the conversations to do. Do you want to answer customer questions, introduce local partners, explain your expertise, or share the people behind your business? A clear purpose makes it easier to plan episodes that are worth recording and worth watching.
New perspectives for client projects
We are now licensed to fly drones commercially, opening up aerial footage for client projects. An overhead view can help show a property, the scale of a site, or how a location fits into its surroundings. The useful shot is the one that helps a viewer understand something.
We also have a company vehicle now. If you spot us around town, say hi.
One keynote, several ways to share it
One recent project turned a University of Arizona keynote into 30 short clips, a highlight reel, a speaker promo, and a full-length edit of the talk. Each format had a different job: preserve the complete presentation, pull out useful moments, or introduce the speaker.
That is a practical example of why distribution belongs in the production conversation. Before recording, think about where the material will live and what each audience needs. The number of useful edits depends on the source material; the goal is to give good ideas more opportunities to reach the right people.
Looking at the whole marketing picture
We have also run our Growth Gap diagnostic for plumbing, construction, cleaning, landscaping, and real estate businesses across Cochise County and Tucson. We welcomed two new clients this month.
For us, the useful starting point is understanding how someone discovers a business, what they see next, and how they get in touch. Video, a website, search visibility, social media, and follow-up all have roles in that experience.
What are you working on?
Whether you need a specific video project, want to explore a podcast, or need help deciding where to focus your marketing, we would like to hear about it.
Tell us about your business and what you are working toward. Our team will review your message and discuss the next step with you.

